Tips for Creating Brand Loyalty with Corporate-Branded Apps

Posted by Gregg Weiss on Wed, May 20, 2015 @ 11:36 AM

Consumer loyalty is a hot commodity these days with competition lurking in every corner. And where corporate brands once turned to mobile ads, SMS campaigns, check-in rewards, and other mobile initiatives to promote customer advocacy, many brands are turning to mobile app development to create loyalty amongst a new generation of consumers.

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Tags: mobile apps for business, apps

Tips to Determine if an Educational App is Actually Educational and Not Just Fun

Posted by Gregg Weiss on Thu, May 07, 2015 @ 06:05 PM

It’s easy and so very tempting to hand kids an iPad as an educational tool (giving you a much needed break or an opportunity to get something done!), but with over 80,000 “educational” apps out there, it’s hard to determine where the fun ends and learning begins. The four tips below will give parents and teachers some direction on how to choose the best educational apps for little learners. 

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New Star Wars Emoji Released for Twitter

Posted by Gregg Weiss on Wed, Apr 29, 2015 @ 12:38 PM

Star Wars nerds everywhere can rejoice! You can now get your geek on and tweet with the newly released Star Wars emoji for Twitter.   The next Star Wars film, Star Wars: Episode VII – The Force Awakens has inspired a partnership between Twitter, Disney, and Lucasfilm to create these special emoji.  Here are the details…

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Tags: emoticons

Instagram’s Latest Updates

Posted by Gregg Weiss on Tue, Apr 28, 2015 @ 04:45 PM

In case you haven’t heard, Instagram users are pumped about the photo sharing app’s latest updates.

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Tags: instagram

Mobile Game Revenue Expected to Sky Rocket

Posted by Gregg Weiss on Mon, Apr 06, 2015 @ 09:15 AM

According to eMarketer.com, one particular market in app development that is expected to have tremendous growth over the next few years is mobile gaming, all driven by downloads and most notably in-app purchases. If you’re considering integrating in-app purchases in the next mobile app you develop, take a look at these stats:

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Facebook Reveals First Round of Messenger Partner Apps

Posted by Gregg Weiss on Wed, Apr 01, 2015 @ 10:19 AM

Social media powerhouse, Facebook, recently announced its first round of partner apps that will integrate with Facebook Messenger. Here’s the scoop…

Why welcome third party apps to participate? It’s actually a win-win for both Facebook and its partner apps.  It works for Facebook in that partner apps bring something to Messenger in terms of entertainment and fun.  Their intent is to lure more users to Messenger while further engaging current users.   For partner app developers, they have an opportunity to stand out amongst a sea of competing apps with increased visibility from an affiliation with Facebook.

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What You Need To Know About the Apple Watch

Posted by Gregg Weiss on Tue, Mar 24, 2015 @ 03:53 PM

Are you overloaded with Apple Watch information? Well this article will touch on the basic points you need to know about it without all the frills. 

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Tags: apple, apple watch

Apple to Introduce Force Touch for iPhone 6

Posted by Gregg Weiss on Thu, Mar 19, 2015 @ 11:00 AM

We’re never bored in the mobile app development world as there’s always a new latest and greatest in the works. According to reports, we can expect Force Touch, Apple’s new pressure-sensing technology that will soon be added to Apple Watch and MacBook, to be included in the iPhone 6 update later this year.   

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Tags: apple, iphone, iphone 6

Tips to Create the Perfect Mobile App Icon

Posted by Gregg Weiss on Wed, Mar 11, 2015 @ 11:39 AM

You’re interested in creating a mobile app for your business with the intent of boosting sales and finding a new way to connect to your consumer. No big deal; it’s just an app, right?  Well, not so fast!  That tiny icon is valuable real estate that must attract attention, become recognizable, and represent your company and brand.  Here are a few tips on how to create an icon that will do just that:

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Tags: mobile app design, mobile apps for business

Does My Business Need a Mobile App?

Posted by Gregg Weiss on Fri, Mar 06, 2015 @ 03:00 PM

There’s no doubt about it: the mobile device has changed consumers’ expectations about getting access to information, therefore playing a huge role in how products are purchased.  All things point to the mobile device taking over desktop/laptop activity, so it makes sense that if consumers want to be mobile, businesses need to be with them. This prompts many to ask a simple question, “Does my company need a mobile app?”  While we could go on and on about why the answer is “yes”, we will break it down to the basics. 

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Tags: small business, mobile apps for business

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