Gregg Weiss

Recent Posts

Five Ways to Market Your Mobile App

Posted by Gregg Weiss on Fri, Oct 30, 2015 @ 01:09 PM

Did you know there are currently over 8 million apps available in both the Android and iOS app store? This astonishing amount of apps can make it difficult to stand out in the crowd, especially when the goal is to prompt maximum downloads and gain repeat usage from a loyal consumer base. This is why marketing plays such a critical role in the success of an app after it has been developed. Here we cover some of the more effective ways to market your app.

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New Study Suggests that Companies are Falling Short on Mobile Apps

Posted by Gregg Weiss on Mon, Oct 19, 2015 @ 10:10 AM

In today’s business world, mobile app development is a critical component in a marketing strategy and a major source of revenue for many companies.  Considering all that is at stake, you’d think there would be more attention paid to the fine details of mobile apps.  From security issues to business-boosting capabilities, it seems that a lot of companies are falling short on the potential that mobile apps can bring to the party. According to a recent report in Accenture, titled Growing the Digital Business: Spotlight on Mobile Apps, here’s why…

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Mobile Apps Influence Consumer Purchase Behavior

Posted by Gregg Weiss on Tue, Oct 13, 2015 @ 02:06 PM

It’s certainly nothing new.  Corporate-branded mobile apps have long since changed the game in marketing, proving to be a critical component in how the brand connects to its customers and thus having a serious impact on a company’s bottom line. The game is nowhere over, and in fact is only getting more competitive and important to a company’s marketing strategy. A new study from Iowa State University found that there is a direct link between app use, purchase behaviors, and sales.  The real bottom line in this instance – “the more engaging the app, the more customers will spend,” as stated in an article from 

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Tags: mobile apps for business

Apple’s New iOS 9 Software Update

Posted by Gregg Weiss on Thu, Sep 24, 2015 @ 12:58 PM

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Tags: apple

Apple Releases New Products for 2015

Posted by Gregg Weiss on Wed, Sep 16, 2015 @ 02:56 PM

Well, it’s official!  Apple has finally announced its new products for 2015. Here’s the scoop…

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Fiftythree’s “Paper” App in Development for iPhone

Posted by Gregg Weiss on Wed, Aug 19, 2015 @ 03:33 PM

Exciting news in the app development world and for Apple fans everywhere – Paper by Fiftythree, the mega-popular iPad drawing app, is coming to the iPhone.  According to a blog post on their website, the critically acclaimed app will soon make its big debut, but has yet to provide a release date.

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Tags: iphone, apps

Rumored Date Set for Apple’s Product Unveiling Event

Posted by Gregg Weiss on Thu, Aug 13, 2015 @ 04:08 PM

The internet is buzzing about the highly anticipated fall unveiling of Apple’s newest products.  According to Buzzfeed, the date has been set for September 9, the same date as last year’s event. Apple has not yet confirmed the date, however, it’s got everyone talking.  Here’s what consumers and investors have to look forward to...

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Mobile Apps and Websites: Equally Important to Business

Posted by Gregg Weiss on Wed, Jul 15, 2015 @ 04:41 PM

Ever since the introduction of the smart phone, not only has the way we communicate changed, so has the way we access information. Mobile apps have become one of the critical components in smart devices that have allowed for easier access to this information, now available at our fingertips anytime, anywhere. Originally developed more for entertainment, apps have now become a huge medium for promoting products and services, no matter the size or function of a company.  In fact, they are so beneficial for business that mobile apps are becoming equally as important to a company as a website. Where an online existence is critical, so too is the mobile app in terms of instant access.  Here are a few reasons why….

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This Week’s Hot New Apps and App Updates

Posted by Gregg Weiss on Fri, Jul 10, 2015 @ 04:30 PM

With all the 4th of July festivities and other fun summer brouhahas, you may have missed the release of some great new apps and app updates.  Fortunately, provides a weekly round-up of the latest and greatest in app development so that we are not left in the dark (or the hot summer sun). Here’s a brief summary on what not to miss….

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Tags: apps

Apple Music Preview: Here’s What You Can Expect from the New App Upgrade

Posted by Gregg Weiss on Fri, Jun 19, 2015 @ 03:27 PM

Lots of people were scratching their heads after the WWDC developers’ conference after Apple previewed its new music subscription and radio service, set to debut on June 30.  Unfortunately, the reviews were not kind.

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Tags: WWDC, apple

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