Does My Business Need a Mobile App?

Posted by Gregg Weiss on Fri, Mar 06, 2015 @ 03:00 PM

There’s no doubt about it: the mobile device has changed consumers’ expectations about getting access to information, therefore playing a huge role in how products are purchased.  All things point to the mobile device taking over desktop/laptop activity, so it makes sense that if consumers want to be mobile, businesses need to be with them. This prompts many to ask a simple question, “Does my company need a mobile app?”  While we could go on and on about why the answer is “yes”, we will break it down to the basics. 

Cost/Benefit Ratio: Sure there is cost involved, but consider hiring a mobile app development company a sound investment.  By incorporating a custom and well-designed mobile app into your marketing strategy, you find a new way to connect to your customers that will prompt sales and boost revenue.  It’s an easy to way utilize loyalty programs, promote special offers, gain social referrals, and more!

Create a Vehicle to Easily Access to Information: Consumers want the ability to access company/product details anytime and anywhere.  Think about how annoyed you get when a website takes forever to load. If information is not easily and quickly accessible, consumers will move on to something else and an opportunity is missed.

Easy Navigation is Key: Just as the ability to quickly access info is critical, so is the ease of navigation.  Again, consumers want simple means to get the information they need.  A mobile app provides an easy, to the point way of delivering your message.

Never Miss an Opportunity to Stand Out: Every company has a website (or at least should!) but not every company has a mobile app.  By developing an IOS mobile app, you give yourself an edge over the competition and better position your company as an industry leader.

Although, creating a mobile app can be an important component to your marketing strategy, it is important to remember that people do not want yet another icon on their screens.  An app needs to be a value added benefit and an extension of how you deliver goods and services.  It is how you translate that value into sales potential.

If you’re reading this, you must be considering an app for your business.  At Blue Whale, we can develop an IOS app that gives your company the boost it needs.

Tags: small business, mobile apps for business


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