iOS App Developers: Apple Dominates Tech Sales

Posted by Gregg Weiss on Wed, Feb 20, 2013 @ 09:30 PM

With tablet devices growing ever popular, Apple still dominates the hearts of tech fans and iOS app developers. In a report published by TUAW, The NPD states Apple accounted for over a fifth of last year’s tech revenue with 19.9% of sales attributed to Apple, Inc. Next up on the list was Samsung with 9.3%. Apple’s tech percentage is up from 17.3% in 2011, despite a down economy. Overall, the report showed that consumers are steadily buying less desktop computers, and more smartphone devices. Notebook computers sales dropped slightly, and tablet sales continue to rise, but not as quickly as expected.

Could this report show a shift in the preferred operating system of the masses? If so, this would be great news for iPad app developers and iPhone app development companies who rely on industry growth to stay afloat. While iPhone and iPad owners are likely to continue to download new apps, those who purchase new Apple devices provide fresh infusions to the iOS app marketplace. New users mean increased sales since most new Apple purchasers will download several apps within the first week of purchasing a new device.


Microsoft Takes a Hit, and a Hint

Interestingly, Microsoft seems to have sneaked in a price hike for its latest version of Office for Mac this year. As iOS sales rise, Microsoft seems to have opted to cash in on the industry trends however it can. The Office for Mac seller has also stopped selling multi-license copies of the popular software, forcing users to purchase more than one copy to get the same usability as previous versions. The 2011 version of Office for Mac now costs the same as the 2013 version published for Windows. That’s a 17% price hike from the previous Office for Mac version. The business version of the Mac software jumped a whopping 10% from the last version.

A post on TUAW speculates that such a price hike may prompt iOS users to abandon the Microsoft Office ship and switch to Apple’s iWork app instead. The iWork trio of apps including Keynote, Pages, and Numbers will run you $60, versus Office’s $140. If Apple were to take advantage of the price hike and produce quality updates for iWork, which hasn’t seen much outside of bug fixes since 2009, they could win over a huge number of productivity fans.

Personally, I’ve used both apps, and prefer the interface of pages since in integrates well overall with the iOS system. But MS Word is the workhorse of word processors and its grammar and spelling check capabilities can’t be beat. However, Office does seem to generate an inordinate number of spinning color wheel hang ups and freezes when I use it, making it frustrating to use on a daily basis. In the end, I guess there is no perfect solution for word wranglers just yet, but I have high hopes that Apple will pull through with a beautifully designed, highly functional app solution in the very near future.




Image courtesy of Idea go /

Tags: tech sales


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