Better Advantage for Retailers with Beacons and Apple's iBeacons

Posted by Christine Morrow on Tue, Nov 25, 2014 @ 12:18 PM

Beacons are becoming more and more popular amongst retailers since consumers are now increasingly engaging with this new trend.  This holiday season, those retailers who have beacons are going to have more of an advantage targeting shoppers with their marketing campaigns.  Retailers can push notifications to those within a certain location with store content and offers. 

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