McDonald's Targeting Kids with Mobile Apps

Posted by Gregg Weiss on Thu, Jun 20, 2013 @ 04:03 PM

Popular fast food chain McDonald's is now targeting kids with the release of a mobile app for iOS and Android. The McPlay App is available for free from the App Stores, but many kids may find the app a bit... lame. Kids are prompted to toss a ball into a Happy Meal box to collect nutritious foods once the app opens. There's also an informational section for parents about the nutritional values of McDonald's foods, and not much else. 

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Tags: McDonalds

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